If people do not understand what you do, they do not buy.
The Clarity Starter Kit helps you fix the way you talk about your business so more of the right customers choose you.
You will learn to:
Explain what you do in simple language customers actually get
Talk to the right customers instead of everyone
Make your offer easy to choose and easy to say yes to
$199.00 CAD
Self Guided Program
Instant Access




Create a clear, simple message that explains what you do in a way customers understand fast. This becomes the core of your website, marketing, and sales conversations.
Get clear about who you’re actually speaking to. Understand what your best-fit customers care about so your message connects and feels relevant to them.
Pull your work together into a strong position you can use across your website, offers, and marketing. This makes you easier to choose and harder to overlook.
More than 60 minutes of focused video training that shows you exactly how to complete each step
A guided slide deck with real examples so you can apply the concepts right away
A 30 page strategy workbook, including the Persona Card template, to document your decisions
Quick checks and exercises so you can put your work into action immediately
A clear message built around one specific customer so your words land and make sense
A practical system you can use in your offers, content, and sales conversations
A positioning statement that makes you easier to choose and harder to overlook

When your message, offers, and decisions are working together, the business feels lighter to run and growth starts to compound.
Businesses are twice as likely to outperform when their strategy aligns with what they do best.
Source: PwC Strategy Profiler Study

With strong strategy execution, companies can grow nearly three times faster than those without it.

Based in Elm Creek, Manitoba. Supporting small-business owners across Canada and the US.